What You Can Do With a Design Arts Major
The road to career success looks different for everyone. After some thought, you're starting to consider pursuing a graphic design career path. Just before you commit the time and money it takes to acquire the formal training many employers crave, yous want a better idea of the potential job prospects will look like later on graduation.
So what can you lot practice with a Graphic Design caste, anyhow?
Yous might think at that place is just a single answer—become a graphic designer—but the options are much more varied than that.
"Ane of the beautiful aspects of studying Graphic Design is the broad diverseness of jobs ane can pursue later receiving a Graphic Pattern degree," says graphic designer and art director Amy Lewin. "I never wanted to be also specialized in my career. I crave variety in pattern and dear switching up my style and working on a range of projects."
Graphic Design pedagogy imparts useful skills you can utilize in a variety of creative careers. Take a minute to larn a bit more about what Graphic Design majors learn and you'll run across what nosotros mean.
What do y'all larn in a Graphic Design program?
Move graphics, blitheness, design theory, project management and portfolio development are some of the main learning objectives in Rasmussen University'due south Graphic Design plan. Courses similar the Business of Digital Media, Interactive Publishing and Digital Furnishings teach a wide base of knowledge that would be useful all beyond business organization and marketing fields.
Advanced Typography and Advanced 3D Modeling are examples of specialized courses that provide more specific skills valued in the manufacture. Overall, students in these programs should exist equipped with technical blueprint skills equally well as useful project management and general business knowledge.
"I remember I learned a scrap of [Adobe] Flash in blueprint school, because I wanted to broaden my skill set," says Gabe Ruane, co-founder of Turn Bureau. "I also picked up basic animation skills and found myself more marketable going after my first job because I had a bit more than the baseline Graphic Pattern teaching." Ruane says the digital aspects of Graphic Design education are extremely important.
"Everything happens on screens," Ruane says. "I'd like to think most Graphic Pattern programs these days focus fourth dimension and energy on the digital side of design." While being a generalist in this sense can be super versatile in many careers, students who prefer to focus in on a special surface area can also make utilize of that passion.
"If you lot come across yourself enjoying a niche area of design in branding, packet pattern, environmental design, UI/UX, web blueprint, textiles, analogy or photography, etc., then become for it!" Lewin says. She advises students to pursue what they actually want to exist doing on the job. For instance, it took Lewin some time and experience to realize she wasn't interested in UI/UX or web design and didn't need to scramble to larn additional coding skills.
If you don't encounter yourself specializing in ane area, Lewin suggests remaining open to all types of graphic design jobs to get experience and learn more about what you like and what you'd rather non spend your time on. The industry is versatile enough to give yous plenty of choices.
10 Popular graphic pattern career opportunities
Simply what are some of those choices specifically? We used real-time job analysis software to examine over 30,000 job postings seeking graduates of Graphic Design programs from the past year.* This is definitely not a comprehensive list of what yous can do with a Graphic Pattern degree—simply a representation of graphic design caste jobs out there.
1. Graphic designer
Graphic designers develop graphics and layouts for product illustrations, company logos, websites and more. This job title can cover a huge range of duties in a huge range of industries.
And then what does that look like in exercise? Ruane worked equally a graphic designer at a technology magazine, creating magazine layouts, some advertising, print production and a chip of web design.
Lewin worked as a senior graphic designer at a video game publishing company, designing and art directing video game titles. "I worked on everything from designing the entrada art used on packaging to concepting and art directing the 'Just Trip the light fantastic toe 2019' commercial."
2. Artistic managing director
Artistic directors make up one's mind the creative vision of a project. They make sure the overall aesthetic and cohesive wait stays on rails by leading their team through the steps to create something, whether that is a tangible product similar a video game, film, magazine or something more abstract like an advertising campaign or brand identity.
The job involves managing skills, leadership and often budgeting and time management abilities as well as creative vision.
When Ruane worked as an associate artistic managing director at a digital advertising agency, his work involved concepting with a copywriter partner, pitching and presenting ideas and leading a squad of designers and fine art directors while nevertheless taking role in the visual design.
3. User experience (UX) designer
UX designers work to brand products, processes and services seamless, enjoyable and intuitive for users. They retrieve about how the product feels, how users will utilise it. They ensure the production flows from i stride to the next. UX designers might run user tests, refining any bumps or confusions in the process. This career involves tons of out-of-the-box thinking, creative intuition and a natural appreciation for smooth pattern. This pattern subject field is frequently constitute in spider web design, where organizations are placing an increased accent on ensuring their website designs are both visually appealing and simple to use.
While user experience blueprint has been effectually for much longer, Ruane notes that the role of UX designer really started to grow in popularity around x years ago. When that happened, many of his boyfriend graphic design classmates transitioned into UX careers. This is an fantabulous role for engineering science-savvy designers as it often requires a alloy of design and spider web engineering skills
4. User interface (UI) designer
UI design is oft considered a subset of UX pattern and has similar overall goals. User interface designers focus on how the production is laid out. They design each screen and each page, ensuring that the layout visually works with the overall path a UX designer has charted.
UI designers design each screen or page a user interacts with, ensuring that the UI visually communicates the path a UX designer charts. They might decide where content should get on an analytics dashboard or what tools make the most sense for the user navigating a folio. They also pay close attention to style coherence and ensure the product remains consistent.
5. Product artist
Product artists take over the hands-on steps of production—whether that's in graphics, film, art or other formats. They upload and ensure the accuracy of blueprint files throughout the final stages of development. The job is equal parts pattern and estimator applications skill.
Production artists might propose improvements to the work they are finishing as well as making final touches like scaling, cropping, retouching and repositioning.
"If you beginning as a junior designer at an agency, or equally a production creative person, you'll get to work alongside a dozen people in strategy, technology, development, animation, data, UX, analytics and more," Ruane says.
He emphasizes that positions like this can really help yous get exposure to the diverseness of jobs out there. You lot might observe that you really savor a particular office of the process. "Or if you stick with pure visual design, you'll be a stronger designer for having worked alongside these related specialists."
vi. Product developer
Production developers ideate, lead and manage the creation of products. They can work on so many different things that their job duties volition vary widely, but general tasks include performing industry research, creating illustrations, presenting the product to employers or stakeholders and contributing to the evolution process.
This role might go hand in manus with graphic design. Damien Cunningham is a senior graphic designer and product developer at Discover Me a Gift. "It's my favorite because the function is varied, allowing me to piece of work across various departments and on several different tasks," Cunningham says. "I could be creating digital marketing material ane mean solar day and then producing packaging for print or designing a new product another."
seven. Art director
Art directors have charge of the visual manner and content in magazines, newspapers, product packaging and movie and television productions. They create design and direct other artists to develop each contributing piece. They work closely with their employers or clients to cast an artistic vision that meets objectives, the available upkeep and desired impact.
Ruane worked every bit an fine art director at a few digital advertising agencies doing visual design for websites and online advertising campaigns. This role was a highlight in his career path.
"Information technology was so exciting and inspiring at the time," Ruane says. "Large brands, high-profile work, lots of energy and, as it turned out, a great networking frenzy that has led to relationships that I now rely on for my own agency concern."
viii. Marketing specialist
Marketing specialists collect and analyze information on target customers, initiate marketing campaigns, measure effectiveness of marketing attempts and create strategies to promote their visitor and its goods or services.
As yous've probably noticed, many of these graphic design careers fall under the larger umbrella of marketing. Cunningham says more graphic designers should consider job titles in the marketing category with the unique expertise they offer.
"The role tends to crave someone that is multi-skilled, that tin work across many areas of design and someone that will push themselves and learn new skills," Cunningham says. "A marketing career allows designers to apply their skills to a huge array of tasks like digital and print graphics, branding and social media. This keeps things exciting and too offers many options for future careers."
ix. Multimedia artist or animator
Multimedia artists and animators design complex graphics and animation using computer animation or modeling programs. They think nigh story evolution, visual impact and platforms to create media content that will meet their employer's objectives. More brands and organizations are looking to increase their online video presence—and that's been a boon for graphic designers with animation and motion graphics skills.
10. Freelancer
While it's non a unique blueprint chore in its ain right, only well-nigh of the job titles mentioned above can be performed as a freelancer. Designers who take some experience on their resume, a stunning portfolio of work or expertise in niche areas of design, marketing and graphics could build a career finding freelance projects.
But freelancing is as well splendid as a side-gig that tin bring in some extra cash—and boost your expertise. Ruane says he worked on side projects with small clients throughout his career on a huge range of project types. "There'southward lots of 'figure-it-out-as-you-go' in freelancing, and the continuing education is hugely beneficial," Ruane says.
In Ruane'southward example, working in many dissimilar areas congenital upwards to him co-founding his own pattern bureau and condign a business organization owner. Designers who spend time freelancing will likely learn valuable skills in communication, attracting clients and managing time and budgets. These things can i day use to fifty-fifty bigger entrepreneurial ventures.
Get-go on your graphic design career path
Graphic design is so profoundly versatile, that your imagination and your passion for the piece of work can accept it most anywhere. "Equally an undergrad, I never would have imagined my trajectory would provide me with so many opportunities," Lewin says. "I've worked on package designs for video game titles, branding projects for small businesses, impress collateral for pharmaceutical companies, online and retail marketing advertisements, organized photoshoots and art directed TV commercials."
Lewin's biggest piece of advice for aspiring designers is to never settle in a role if you are unhappy. In that location is more out there, then keep trying and continue looking for what inspires you!
"You can take your graphic design foundation and use information technology to any creative project, on whatsoever platform, using any media or technology," Ruane says. "The principles of blueprint are always meridian of heed, and the educational background can serve you well in any number of specialties."
And then does a Graphic Design caste sound right for y'all? Larn more about your learning options by visiting the Rasmussen University Graphic Blueprint degree page.
*Burning-Glass.com (analysis of 33,170 graphic blueprint degree chore postings, Apr. 01, 2019 - Mar. 31, 2020).
Adobe Flash is a registered trademark of Adobe, Inc.
EDITOR'S NOTE: This article was originally published in September 2014. It has since been updated to include data relevant to 2020. Insight from sources remains from original article.
Source: https://www.rasmussen.edu/degrees/design/blog/what-can-you-do-with-graphic-design-degree/
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